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This web site tekroofing.ca had the following in the web page, "Helping to protect your building investment since 1990." Our analyzers noticed that the webpage stated " Since 1990 we have been dedicated to providing all our customers, large or small, with the same level of service and expertise for all of their roofing needs." The Website also said " Weve proudly installed over a million sq ft of roofs with industry leading products such as Siplast membranes http siplast. And custom metal installations with copper and zinc." The website's header had Heritage as the most important optimized keyword. It is followed by copper, zinc, and slate which isn't as highly ranked as Heritage. The next words tekroofing.ca used was Siplast. torch on was included but will not be understood by search engines.